MUJI came into being as a result of a call to return to simplicity in daily life. We provide our customers with the basic things they needed in their lives. These items are made from quality materials with no unnecessary frills and are sold at reasonable prices.
Our clothes would feel good, our food products would be tasty and our household products would be easy to use. This may appear to be very basic, but it has been MUJI primary goal to ensure customers do not pay for what they cannot use – frills and extra packaging.
MUJI is not an emphasis on trends or individuality. On the contrary, MUJI has been developing from consumers’ point of view – products being simple and functional. While advocating rational buying, MUJI has provided customers with a sense of satisfaction, reinforcing the values of simplicity and functionality.
At MUJI, you will find just simple quality products at affordable prices. Our products are so simple that they do not carry a brand name. This is different compared to the usual marketing tactics where companies produce expensively designed and overly-packaged products.
We focus our efforts on the selection and usage of materials. This will in turn be an advantage to the consumer. MUJI hopes to be a compass, always pointing towards the basic necessities in life and the simplicity in goods, bringing these quality products to the rest of the world. Through the years, MUJI has developed the creation of ‘No Design’ products to discovering the value of keeping most of the products natural, highlighting the functionality and manufacturing process enhancing the values of design.